About Muscle House Enterprises
Building STRENGTH. Cultivating PURPOSE. Impacting GENERATIONS.
At Muscle House Enterprises, we believe strength is more than muscle — it’s the foundation of legacy. Founded by Daniel Lyle, a U.S. Army Veteran, personal trainer, entrepreneur, and community leader, Muscle House Enterprises was created to unify faith, fitness, and purpose under one powerful vision: to build stronger lives from the inside out.
We’re a small but mighty ecosystem of purpose-driven brands and partnerships, all working together to uplift communities, develop leaders, and transform lives through health, education, and service.
Our STORY
Founded by Daniel Lyle, a visionary leader, Army veteran, and father of five, Muscle House Enterprises was born from a passion to uplift people through purpose, strength, and faith. What started as a personal fitness journey has grown into a movement that unites families, rebuilds communities, and inspires a legacy of greatness.
Our MISSION
At Muscle House Enterprises, our mission is to empower individuals and communities through strength-based programming, transformative marketing, and meaningful leadership. We believe in building the body, mind, and spirit—brick by brick—with excellence, integrity, and vision.
Why We EXIST
Muscle House Enterprises is more than business — it’s a ministry in motion. We exist to:
- Empower Fathers and Families
- Elevate Physical and Mental Health
- Develop Purpose-Driven Leaders
- Uplift Underserved Communities
- Leave a Legacy of Strength
From barbell to boardroom, we are committed to changing lives by helping people build strong foundations, live with intention, and finish with purpose.
Our VALUES
- Faith-Driven Purpose
- Strength Through Service
- Legacy Over Labels
- Excellence Without Excuses
Join us as we build muscle, build people, and build community—one house at a time.
OUR PILLARS
Muscle House Fitness
Muscle House Marketing
Muscle House Marketing
More than just a workout—this is a lifestyle movement. We help everyday people, especially fathers and leaders, become the strongest versions of themselves through curated training programs, nutrition support, and personal coaching.
Muscle House Marketing
Muscle House Marketing
Muscle House Marketing
We turn bold ideas into impactful stories. Our creative agency equips nonprofits, startups, and entrepreneurs with branding, strategy, and digital content that cuts through the noise and connects to hearts.
MAD DADS Of Omaha
American Powerlifting Committee
American Powerlifting Committee
A boots-on-the-ground community organization dedicated to restoring safe, engaged neighborhoods through mentorship, violence prevention, and youth empowerment. We lead with love, purpose, and accountability.
American Powerlifting Committee
American Powerlifting Committee
American Powerlifting Committee
A national platform promoting strength sports with integrity and inclusion. We create opportunities for lifters of all backgrounds to showcase their power, discipline, and dedication to personal excellence.